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If email campaigns and landing pages matter, look for a platform that includes them. If not, a focused CRM will be simpler.
HubSpot alternatives The best HubSpot alternatives for UK businesses.
HubSpot is a great platform, but many sole traders and SMEs want a simpler CRM, a bigger free plan or more predictable pricing. Here are the alternatives worth a look, with what each is best for and how they charge.
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The shortlist
Eight HubSpot alternatives worth a look.
We make Bizora, so it is listed first. The rest are in no particular order, with the details checked on each company’s own website.
Bizora That’s us
A simple CRM for sole traders and SMEs: companies, contacts, deals, follow-ups, calls, documents and a calendar, with every feature on every plan.
- Best for
- Sole traders and SMEs that want a simple CRM built around follow-ups
- Free plan
- Free forever: 250 companies, 250 contacts, two users and every feature
- Pricing
- Per workspace in pounds, VAT included: £19.99 a month with five users. Extra seats £1 a month, for teams up to 500
Zoho CRM
A highly configurable CRM that is part of the wider Zoho suite of business apps.
- Best for
- Businesses that want to tailor their CRM and use other Zoho apps
- Free plan
- Free edition for up to three users
- Pricing
- Per user per month, with up to 34% off annual billing
Pipedrive
A sales CRM built around a visual pipeline, popular with sales teams.
- Best for
- Sales teams that live in a visual pipeline
- Free plan
- No free plan. 14-day free trial
- Pricing
- Per seat per month across several plans
Capsule
A simple CRM for small businesses with pipelines, project boards and a range of integrations.
- Best for
- Small businesses that want a simple CRM with integrations
- Free plan
- Up to two users and 250 contacts
- Pricing
- Per user per month, with up to 18% off annual billing
Less Annoying CRM
A deliberately simple CRM with one plan, everything included and free support.
- Best for
- Small businesses that want one simple plan and friendly support
- Free plan
- No free plan. 30-day free trial
- Pricing
- $15 per user per month, in US dollars
OnePageCRM
An action-focused CRM where every contact has a Next Action, with email sync on higher plans.
- Best for
- Small sales teams that work from a to-do list
- Free plan
- No free plan. 21-day free trial
- Pricing
- Per user per month from £8.25, excluding VAT
Bigin
Zoho’s simpler, pipeline-first CRM for small businesses.
- Best for
- Small businesses that want a pipeline-first CRM in the Zoho family
- Free plan
- One user, 500 records and one pipeline
- Pricing
- Per user from $7 a month billed annually, in US dollars
Freshsales
A sales CRM from Freshworks with built-in phone, email and AI features.
- Best for
- Sales teams that want calling, email and AI in the CRM
- Free plan
- No free plan. 21-day free trial
- Pricing
- Per user from $9 a month billed annually, in US dollars
Details for each company were checked in October 2026 on their own websites. Plans and prices change, so check their pricing pages for the latest. All names are trademarks of their owners, and Bizora is not affiliated with them.
Before you choose
Three questions to ask.
The right HubSpot alternative depends on what made you look in the first place.
How will the price grow?
Most CRMs charge per user. A per-workspace price, like Bizora’s, keeps costs flat as the team grows.
Is the free plan really free?
Check whether the free plan has a time limit, which features it locks and how many users it allows.
Why people look
Why businesses look for a HubSpot alternative.
More than they need
HubSpot brings marketing, sales, service and more together. Businesses that only need a CRM often find a focused tool quicker to learn and use.
Per-seat pricing
HubSpot’s paid hubs are priced per seat, so costs rise as people join. Some alternatives include users in a flat price.
Free plan limits
HubSpot’s free CRM is for up to two users and 1,000 contacts. Other free plans differ in users, records and features.
Moving is easy
Every CRM on this list can import a CSV, so you can export your HubSpot contacts and try an alternative in an afternoon.
- Payments by StripeCard payments are handled by Stripe. We never see or store your card number.
- Hosted in EuropeYour customer data is stored on servers in Europe.
- UK GDPRHandled under UK GDPR, which is regulated by the ICO.
- Encrypted connectionsHTTPS on every page, with strict security headers.
- Your data, your exitExport your customers to CSV whenever you like, on every plan.
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Questions
HubSpot alternatives: common questions
Anything not covered here? Email hello@bizora.co.uk and we will get back to you.
What is the best HubSpot alternative for a small business?
It depends on what you need. For a simple CRM with a generous free plan and flat pricing in pounds, Bizora is built for sole traders and SMEs. For a configurable CRM, look at Zoho CRM; for a visual sales pipeline, Pipedrive.
Is there a free alternative to HubSpot?
Yes. Bizora, Zoho CRM, Capsule and Bigin all have free plans. Bizora’s includes every feature for two users, 250 companies and 250 contacts.
Which HubSpot alternative is cheapest for a team?
Per-workspace pricing usually works out cheapest as a team grows. Bizora Business is £19.99 a month with five users included and £1 a month for each extra seat.
Can I move my contacts from HubSpot?
Yes. Export your contacts and companies from HubSpot as a CSV and import them into the CRM you choose.
How did you check these details?
On each company’s own website in October 2026. Plans and prices change, so check their pricing pages before you decide.
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