Who will set it up?
If there is no admin or partner to configure your CRM, choose one that works straight away.
Salesforce alternatives The best Salesforce alternatives for growing businesses.
Salesforce can do almost anything, but many sole traders and SMEs want something ready on day one at a price that suits them. Here are the alternatives worth a look, with what each is best for and how they charge.
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Real Bizora screen, shown with sample data
The shortlist
Seven Salesforce alternatives worth a look.
We make Bizora, so it is listed first. The rest are in no particular order, with the details checked on each company’s own website.
Bizora That’s us
A simple CRM for sole traders and SMEs: companies, contacts, deals, follow-ups, calls, documents and a calendar, with every feature on every plan.
- Best for
- Sole traders and SMEs that want a simple CRM built around follow-ups
- Free plan
- Free forever: 250 companies, 250 contacts, two users and every feature
- Pricing
- Per workspace in pounds, VAT included: £19.99 a month with five users. Extra seats £1 a month, for teams up to 500
HubSpot
A large platform for marketing, sales and service, with a well-known free CRM and many integrations.
- Best for
- Teams that want marketing, sales and service tools in one platform
- Free plan
- Up to two users and 1,000 contacts
- Pricing
- Per seat across Starter, Professional and Enterprise tiers
Zoho CRM
A highly configurable CRM that is part of the wider Zoho suite of business apps.
- Best for
- Businesses that want to tailor their CRM and use other Zoho apps
- Free plan
- Free edition for up to three users
- Pricing
- Per user per month, with up to 34% off annual billing
Pipedrive
A sales CRM built around a visual pipeline, popular with sales teams.
- Best for
- Sales teams that live in a visual pipeline
- Free plan
- No free plan. 14-day free trial
- Pricing
- Per seat per month across several plans
monday CRM
A flexible, board-based CRM on the monday.com work platform.
- Best for
- Teams that want a customisable, board-based CRM
- Free plan
- No free plan. 14-day free trial
- Pricing
- Per seat from £10 a month billed yearly, starting from three seats
Freshsales
A sales CRM from Freshworks with built-in phone, email and AI features.
- Best for
- Sales teams that want calling, email and AI in the CRM
- Free plan
- No free plan. 21-day free trial
- Pricing
- Per user from $9 a month billed annually, in US dollars
Capsule
A simple CRM for small businesses with pipelines, project boards and a range of integrations.
- Best for
- Small businesses that want a simple CRM with integrations
- Free plan
- Up to two users and 250 contacts
- Pricing
- Per user per month, with up to 18% off annual billing
Details for each company were checked in October 2026 on their own websites. Plans and prices change, so check their pricing pages for the latest. All names are trademarks of their owners, and Bizora is not affiliated with them.
Before you choose
Three questions to ask.
The right Salesforce alternative depends on how much you need to customise.
What will a growing team cost?
Per-user pricing adds up quickly. Compare the price for the team you will have next year, not just today.
Which features will you use?
List the five things you do every week. Pick the simplest CRM that does them well.
Why people look
Why businesses look for a Salesforce alternative.
Set-up time
Salesforce is at its best when it is configured for your process, which takes time or a partner. Simpler CRMs are useful from the first day.
Cost per user
Salesforce lists Starter Suite at £20 per user per month and Pro Suite at £80, billed annually. For a team of 50, Bizora Premium is £74.99 a month in total.
Simplicity
A CRM only works if the team keeps it up to date. Fewer screens and settings usually means better data.
Moving is easy
Every CRM on this list can import a CSV, so you can export your Salesforce accounts and contacts and try an alternative quickly.
- Payments by StripeCard payments are handled by Stripe. We never see or store your card number.
- Hosted in EuropeYour customer data is stored on servers in Europe.
- UK GDPRHandled under UK GDPR, which is regulated by the ICO.
- Encrypted connectionsHTTPS on every page, with strict security headers.
- Your data, your exitExport your customers to CSV whenever you like, on every plan.
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Questions
Salesforce alternatives: common questions
Anything not covered here? Email hello@bizora.co.uk and we will get back to you.
What is the best Salesforce alternative for an SME?
For a simple CRM that is ready on day one with flat pricing in pounds, Bizora is built for sole traders and SMEs. For a configurable CRM, Zoho CRM is popular; for marketing as well as sales, HubSpot.
Is there a cheaper alternative to Salesforce?
Yes. Bizora is free for two users, and Business is £19.99 a month with five users included. Extra seats are £1 a month each.
Is there a free alternative to Salesforce?
Bizora, HubSpot, Zoho CRM and Capsule have free plans, and Salesforce has a Free Suite. Limits vary, so check each one.
Can I move my data from Salesforce?
Yes. Export accounts and contacts as a CSV and import them into the CRM you choose.
How did you check these details?
On each company’s own website in October 2026. Plans and prices change, so check their pricing pages before you decide.
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